Content curation can be a drag.
You’re building up an audience on social media, finding and curating content that audience would enjoy, while trying to keep them engaged with your brand or business.
All this effort can have very little payoff to your goals or KPIs if you’re not careful. You could wind up driving a lot of your audience to other people’s websites while getting very little back.
This is why it’s so important to make the most of the content you share through your content curation efforts.
Basic Tips to Make The Most Out of Content Curation
Some of the easier ways to make the most out of what you share are as follows:
- Ensure you’re sprinkling in enough self-promotion in between your regularly scheduled content curation programming. Don’t feel shy about promoting yourself or your business to the audience you’ve built. Just ensure it’s not obnoxious or constant. A simple ratio to follow is 4:1 or 5:1. However, if you don’t train your audience early enough for this, promoting too late can turn them off to following you.
- Make use of the tools available to you. Things such as Sticky Posts and Pinned Tweets offer a way to always put your brand and offer in front of the audience you’re building.
- Don’t share content that has the potential to compete with you or cannibalize your audience. This may seem like a no-brainer but ensure you’re carefully curating what content you’re sharing with your audience.
These are all solid ways to make more of the content you’re sharing. However, the best way to make more out of the content you’re sharing is to ensure you’re driving your audience (that you worked so hard to build) back to your website and back to your offers.
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One of the best ways to do this is to use a tool like Linkiro. This allows you to reclaim the traffic you might otherwise lose by sharing content on social media.
What is Linkiro
Linkiro is a tool that allows you to add call-to-actions to the websites you share through your content curation efforts.
This way, we can continue to find and curate great content that our audience will love, allow us to continue to build an engaged audience through channels such as social media, while allowing us to get more back for our efforts.
5 Ways to Boost Your Content Curation Efforts
Let’s take a look at 5 tactics we can implement to boost our content curation efforts and make the most out of the content we share.
1. Offer a Discount
If you’re an ecommerce business or selling digital products, it can sometimes be really difficult to maintain a blog or create enough content to keep your audience engaged.
This is why so many online stores use content curation to keep and build an engaged audience.
But how do you keep your brand top of mind with the content you share?
With Linkiro, you can create a scroll box that will appear on the content you share, that you can use to promote a discount or sale your store is running.
You can also promote a specific product here that’s relevant to the content you’re sharing.
For example, if you’re sharing an article about how to clean and maintain your yoga mats, you can add a call-to-action promoting a sale on your yoga mats.
2. Use a Lead Magnet or Content Upgrade
Lead magnets and content upgrades are great ways to build your email list.
Building an email list from the audience you’re building on social media, allows you to build an audience that you actually own. You might have heard that building an audience on social media is like building an audience on rented or borrowed land.
You don’t actually own the audience you build on social media. This is why it’s important to build an email list through your content curation efforts.
One way to do this is by offering valuable and useful content your audience will love and exchange their email for.
With Linkiro, you can create a popup that will appear over the content you share, directing users to a lead magnet you’ve built.
For example, if you’re offering a program that teaches people how to code, and you’re sharing relevant tech articles on social media, you may want to create a lead magnet that is a short PDF that teaches the basics of learning iOS app development. In exchange for downloading this PDF, users need to provide their email.
You could link to a landing page built with something such as LeadPages or Mailchimp that has an opt-in form that will send the subscriber a link to the PDF when they provide their email.
3. Promote An Upcoming Event
If your brand or business runs events, you’ll know the value of promoting events to your audience through social media.
There’s a lot of tools available here to help you promote your event to your audience such as Pinned Tweets on Twitter and Facebook Events for Pages.
Still, even with these tools for event organizers to get their event to reach their audience, it can be ignored.
With Linkiro you can add a sticky bar to the websites you’re sharing to remind your audience to either register for your upcoming event, or simply remind them that your event is around the corner.
For example, if you’re a non-profit that runs park and beach cleanups, and you build your audience on social media sharing articles and news around environmentalism as well as tips, you can drive followers to your events through the content you’re sharing.
You can even contextualize here and share relevant events depending on the content you share. For example, if you share content about environmentalism in Texas, you can share a local garbage cleanup event in Texas.
4. Make An Announcement
Sometimes, your audience misses an important announcement you make on social media. With the flood of content that’s created, the important message you want to get across get swept up in the current of information and doesn’t always make it to your followers’ feeds.
With Linkiro, you can ensure the important messages and announcements you want to communicate to your audience are always surfaced.
For example, if you’re running a gaming blog and just launched your new forum for your audience, Tweeting about it once or twice will likely have little impact in terms of driving signups to your forum. Tweeting about it incessantly isn’t great either. It breaks up the flow of your content and annoys your audience.
Instead, you can surface this announcement through your regularly scheduled content sharing programming. It’s subtle and still gets the word out about your new forum to your audience, while they get to appreciate the great content you’re finding and sharing with them.
5. Email Subscription
As we mentioned earlier in this article, building an engaged audience on social media has its benefits but there’s also a lot of risk.
You don’t actually own the audience you’re building, and being able to reach your audience through social media is becoming more and more difficult as algorithms and rules change, and some platforms become more pay to play.
To insure your business and ensure you’re building an audience you can always reach, it’s important to think about how to bring this audience into your ecosystem and the easiest way is through building an email list.
But if you’ve already worked so hard to build an engaged audience on social media, how do you drive people to an email list?
With Linkiro, you can use Custom Scripts to add popups from email providers such as Mailchimp to surface popup opt-in forms over the content you share.
It’s as simple as generating the popup script using your favorite email service provider, and adding that Custom Script to the links you share using Linkiro.
Try it Yourself
Linkiro offers a free version to try all of these different tactics to make the most of the content you share through channels such as social media.
The first 4 tactics are easily done by using Linkiro’s Call-to-Action feature which allows you to easily create and customize different styles of call-to-actions, such as popups and sticky bars, over the websites you share.
The last tactic allows you to embed custom scripts over the content you share, such as a Mailchimp popup script.
Start reclaiming your lost traffic and start making the most out of your content curation efforts.
How do you make the most of your content curation strategy? We’d love to hear from you. Comment below and let us know.
