Social media apps can help your business grow. Using social media sites, you can connect with customers regarding customer service, build an iconic brand, or promote your business to a massive audience. Social media apps have a massive audience that you can tap into to take your business to the next level. But to succeed on these social media platforms, you’ll need to do a lot more than post once and move on. Nope, you’re going to need to execute the right techniques to make success possible.
What Are Social Apps?
Social apps are software that allow you to connect to other people, audiences, or communities online. You can communicate or share interactive content with millions of people around the world with social media apps.
How Many Social Media Apps Are There?
While there’s no definitive number on how many social media apps there are, the number surpasses the 250 range. There are hundreds of social media apps with varying levels of popularity.
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10 Social Media Apps to Use for Your Business in 2019
1. Facebook
Facebook is the best social media app in the world. With 2.4 billion monthly users, Facebook reaches the highest number of people. Success on Facebook boils down to a few key things. I was able to grow my Facebook followers to 53,000 follows. How’d I do this? Two key ways: Facebook Ads and a smart social strategy. The secret to Facebook ads is to go after the broad keyword for your niche. For example, if you’re in the yoga space, your main keyword should be yoga. Most people try to go deeper into the funnel, but broad keywords tend to convert the best. When it comes to using social media apps like Facebook for your business, you need to remember that real, human people are viewing your content. I find funny or empowering video content drove up followers like crazy. Ultimately, you should create social media content that keeps your audience engaged and keeps your brand at top of mind. And by doing this, you’ll generate more sales long-term.
2. Instagram
Social media apps like Instagram can be a great asset to your business. With over 1 billion users, it proves to be a powerhouse (and one of Facebook’s closest competitors). There are three powerful ways to monetize your Instagram account for business. The first is through influencer marketing. Finding influencers who can convert customers is really hard so if you’re starting out I don’t recommend this as a first step. The beginner friendly way to monetize Instagram is actually to reach out to niche fan pages. Nearly every niche has a fan page with a massive audience that can be monetized. I did this with a dog fan account and generated several sales for my dog business. You can even create your own fan pages in addition to your own branded account to boost sales. The third (and most effective) way to grow your business with Instagram is to create Instagram Stories. Every top brand raves at the effectiveness of Stories at driving traffic to your website and helping you get more customers. By having a branded account and a fan page, you can double the source of traffic to your website through Instagram Stories.
3. LinkedIn
The best social media apps allow you to generate leads and LinkedIn is no exception. With over 500 million users, LinkedIn is a great social media platform to build your business. Success on LinkedIn will rely on your ability to tell stories. The most viral LinkedIn users create posts sharing stories about business, hiring, or employment to find new audiences. If you’re looking to build an audience, you might use LinkedIn to tell stories about how you operate your business or share relevant stories about your career that can help other people grow. However, you can also use LinkedIn to recruit top talent. The focus should be on making meaningful connections. You can do this by reaching out to people in your industry and share how you can help them. Avoid sending messages about your business to people, it’ll turn most people off. You don’t want to be the sleazy salesman/woman on the platform. Focus on telling engaging stories and people will come to you naturally.
4. Twitter
Social media apps like Twitter are a goldmine for new businesses. With 275 million users on this social media platform, you can potentially reach millions of people with your posts. There are a couple ways to monetize your Twitter. First, if you’re launching a new online store, you can create blog posts featuring niche influencers. Then, you can tag those influencers in your post on Twitter. The influencer will share your post with their bigger audience. You’ll want to make sure you have a retargeting ad running to monetize your free traffic. When it comes to Twitter posts, there are two types of posts that work best for businesses: stories and tips. If I’m sharing blog posts on Twitter, the text above the post is always either entertaining (story) or educational (tip) which helps you get more engagement on your tweets for your brand. These two styles of tweets provide a ton of value but more importantly an ROI for your business while growing your Twitter followers.
5. Pinterest
Social media sites like Pinterest are a little bit riskier than other social media platforms. Pinterest tends to ban it’s most active contributors for “spam” at a higher rate than other social media apps. When pinning content, you’ll want to make sure you share content from websites other than your own as well. And you’ll want to re-pin other content from the platform as well. Avoid posting too many pins from the same article. Even if you change the picture to put a new pin, Pinterest may eventually suspend your account for this. To succeed on Pinterest, you’ll want to look at the highest SEO articles on your website. If the keywords bring a ton of traffic from search, it’s likely to perform well on Pinterest too. My top 40 most viral pins included all the main and secondary keywords from my top-performing SEO articles. Each pin targeted a different main or secondary keyword. Those pins ended up generating hundreds of thousands of views within days, hundreds of followers and thousands of pageviews back to my website. But I did eventually get my account suspended so be cautious.
6. Messenger
Facebook’s Messenger app has over 1.3 billion users. While it at first glance seems like Messenger should be used to help with customer service for your business, most brands use it to make additional income. This social media app allows you to create an automated funnel for people who reach out to your page. You can create a communication funnel that helps connect customers to the products they should buy. You can also use the Messenger audience to create lookalike audiences for your ads to boost conversions on your business. From a customer support perspective, the automation aspect can help you better manage your responses without having to hire more people. This automation is ideal for small businesses who have too many responsibilities to take on but not enough resources.
7. Snapchat
While Kylie Jenner claimed that Snapchat is dead. It’s actually still growing the size of its userbase. And right now this social media app has 203 million monthly users. To grow your business with Snapchat the focus should be on collaborations. Getting found on Snapchat isn’t easy but if your partner with popular influencers you can grow your Snapchat followers while driving business back to your website. You can use social media tools to find popular influencers on social media apps like Snapchat. You’ll still want to make sure that the influencers are niche specific to help ensure the quality of the visitors back to your Snapchat and website. With Snapchat Stories disappearing, you can effectively use scarcity tactics to generate more sales to your business.
8. Bucketlistly
Bucketlistly is a social media app that allows you to set public goals that you want to accomplish. Most entrepreneurs use social media apps to promote their business. However, with this app, you’ll be setting goals to help you grow your business. Do you want to make enough money so that you can travel? Or maybe there’s a bucket list item you really want to accomplish? Often times, we build businesses so that we can have the freedom to live life on our terms. Maybe you’ll set bucket list goals for you personally but you can also set goals for your business as well. By writing them down, checking in on them, and pursuing them, your goals can help you elevate your business to grow. And with a bucket list, you’re going to need some photo proof that you’ve accomplished what you said you would to help keep you accountable. So, if you’re looking for social media sites that allow you to track your goals, then you’ll want to try Bucketlistly.
9. YouTube
Social media apps such as YouTube allow you to reach 1.8 billion users with video marketing. Finding success for your business will boil down to these three strategies: SEO, consistency, and boosting views. When it comes to SEO, it’s no surprise that your video content should be optimized for popular YouTube search terms to help you skyrocket your growth. The second strategy should be on creating a consistent and reliable video upload schedule that you can manage. By uploading content each week for years, you’ll build a long-term and loyal audience. The last strategy comes down to your efforts in promoting your video content. You should send an email out to your exact YouTube video the day it’s published to help it generate higher views so that Google’s algorithm starts prioritizing your content. Also, embed video content in your high-traffic SEO content to get more eyeballs and views on your videos. This helps give your blog posts more SEO juice while boosting YouTube views.
10. Reddit
So, we all know that Reddit hates marketers. But with 330 million users, they’re more popular than Twitter, so you can’t really neglect it either. When it comes to posting on Reddit, you’ll likely want to play the long-term, “I’m an expert” game than the self-promotion, “I just got banned” game. If you want to promote your business, then make your username the name of your business. Then, in your most popular subreddits for your niche, be the most active and valuable user. Try to solve everyone’s problems without promoting your business. When you one day run ads, users from those threads will recognize the brand name. The strategy you should use is to keep your brand at top of mind. If you want to have special blog posts shared from your brand, you should partner with an experienced Redditor or ask a mod. But it shouldn’t be a case of promoting all your content on there because it’s not a link-sharing platform.
Conclusion
Social media apps like Facebook, LinkedIn, or Bucket List allow you to promote your business or grow it. When using social media sites, you’ll want to be mindful of the terms of service to help you avoid spamming your content and risk losing your account. You should actively be trying to grow your business in a way that educates or entertains your potential fanbase. By focusing on a strategy of those two things you ensure that you provide enough value while also being a bit playful. You’ll also want to incorporate more stories into your marketing as they really help captivate an audience, especially on social media platforms.
Which social media apps will you be using for your business in 2019?
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